The Andy Griffith Show is returning to North Carolina with the debut of an original commemorative racecar that pays tribute to the iconic series.
CBS Consumer Products in conjunction with HLG Licensing announced a partnership with Front Row Motorsports and the #34 Ford Fusion team to help celebrate the 50th anniversary of the beloved series. The car, to be driven Travis Kvapil, is slated to make its first appearance in the NASCAR Banking 500 during the NASCAR Sprint Cup Series at the Charlotte Motor Speedway on Saturday, October 16, 2010, and broadcast by ABC.
The partnership marks the second time that CBS Consumer Products has come together with the NASCAR organization to feature a car scheme based on The Andy Griffith Show. Based on the announcement, CBS Consumer Products will be developing a very special merchandising and promotional program around the NASCAR partnership and will soon be announcing an entire line of products in the apparel, accessories, gift and toy categories.
HLG has previously tied NASCAR teams with Hollywood's top entertainment brands including Jim Henson's "Muppets," Marvel's "Spiderman," Universal's "Monsters of the Speedway" and more.(Front Row Motorsports/Breaking Limits)(5-12-2010)