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Press Release: CBS Commemorates 50th Anniversary of The Andy Griffith Show With NASCAR Racecar

CBS CONSUMER PRODUCTS AND FRONT ROW MOTORSPORTS COMMEMORATE 50TH ANNIVERSARY OF THE ANDY GRIFFITH SHOW WITH ORIGINAL NASCAR RACECAR New Car To Debut During NASCAR Banking 500 Race October 16 At Charlotte Motor Speedway


NEW YORK – April 29, 2010 – The Andy Griffith Show is returning to North Carolina with the debut of an original commemorative racecar that pays tribute to the iconic series. CBS Consumer Products in conjunction with HLG Licensing announced today a partnership with Front Row Motorsports and the No. 34 Ford Fusion team to help celebrate the 50th anniversary of the beloved series. The car, to be driven by renowned NASCAR star Travis Kvapil, is slated to make its first appearance in the NASCAR Banking 500 during the NASCAR Sprint Cup Series at the Charlotte Motor Speedway on Saturday, October 16, 2010, and broadcast by ABC.

 

Andy Griffith Show on #34 at CMS in Oct:
 

The Andy Griffith Show is returning to North Carolina with the debut of an original commemorative racecar that pays tribute to the iconic series.

CBS Consumer Products in conjunction with HLG Licensing announced a partnership with Front Row Motorsports and the #34 Ford Fusion team to help celebrate the 50th anniversary of the beloved series. The car, to be driven Travis Kvapil, is slated to make its first appearance in the NASCAR Banking 500 during the NASCAR Sprint Cup Series at the Charlotte Motor Speedway on Saturday, October 16, 2010, and broadcast by ABC.

The partnership marks the second time that CBS Consumer Products has come together with the NASCAR organization to feature a car scheme based on The Andy Griffith Show. Based on the announcement, CBS Consumer Products will be developing a very special merchandising and promotional program around the NASCAR partnership and will soon be announcing an entire line of products in the apparel, accessories, gift and toy categories.

HLG has previously tied NASCAR teams with Hollywood's top entertainment brands including Jim Henson's "Muppets," Marvel's "Spiderman," Universal's "Monsters of the Speedway" and more.(Front Row Motorsports/Breaking Limits)(5-12-2010)

 

 
A letter from Marvel Enterprises 

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"Dear Brad and Reed,
I wanted to take this opportunity to thank you for not only bringing quality companies to us at Marvel but for also being true friends. As you know the workplace... "

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A letter from Pacific Connections

Dear Brad and Reed,

I wanted to take this opportunity to express how I feel about our relationship during our first year.  Although I have been involved in the retailer and supplier industry for over 20 twenty years I have never experienced such a dramatic effect from one agreement.

Pacific Connections entered the NASCAR industry with the desire to make an innovative and quality product line.  But that desire would never have produced results in such a short period of time without the HLG Team.  Besides Brad’s and Reed’s leadership, Renee has been my eyes and ears for NASCAR.  Her insights, advice and follow through have saved Pacific Connections valuable time and established our credibility in the industry.

HLG’s dedication, integrity and consul have been the key ingredient in Pacific Connections ability to become a meaningful supplier of NASCAR product in our first year in the industry.

Thank you for your support and friendship.  Pacific Connections and I look forward to many more years with the HLG Team.

Sincerely,
Chuck Grossman
Managing Director – Brands
Paciifc Connections

 

 

A letter from The McGee Group

Hi Patrick, Brad and Renee!

On behalf of Wayne, Matt, Weston and all our Associates, just a brief note to thank you once again for your time and attention and all the courtesies extended to us yesterday.

Wow!  What a terrific tour!  A truly inspirational environment!

And Wow!  What a terrific team you all are!  We’re truly impressed with your level of personal involvement and dedication.

We believe strongly that The McGee Group will be a wonderful complement to your market positions, and we know that we can represent innovative new ways to spotlight and extend the reach and success of the Kasey Kahne and NASCAR brands.

We look forward to sharing all the excitement with you as it evolves.

Wishing you all the best,

THE MCGEE GROUP

 

 

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